Monica Childs Marketing is the sole distributor of the Goodie Bag at twelve major national sporting events. Aimed at the participants in specific sporting events, the Goodie Bag provides an ideal low cost vehicle for placing product samples and promotional material directly into the hands of a captive and highly targeted market segment.
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What is a Goodie Bag?
A Goodie Bag is a sampling platform that enables the FMCG industry to reach the general consumer. It is a gift to event participants, and is not part of the event registration fee. <%--Although sampling is not new it is still recognised as an effective way of introducing products to new customers. However, there are certain issues associated with targeting a mass group and identifying the impact your product has had on them. --%> |
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Sampling Feedback
When you sample in one of our Goodie Bags you also get feedback from the participants who have completed the event survey (see Surveys to the right). The feedback is correlated into several charts, examples of which can be seen by clicking on the chart to the right... |
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Going Green!
Design By Trick recently posted a blog praising Pick n Pay and Monica Childs Marketing
for using recycleable goodie bags in the Cape Argus Pick n Pay Cycle Tour. Here is what they said:
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Upcoming Events
We are currently sourcing for the following events:
- Loerie Awards <%--
- Old Mutual Two Oceans Marathon
- Cape Argus Pick n Pay Cycle Tour
- Die Burger Fietstoer
- Avon Justine iThemba Walkathon
- Discovery Cape Times Big Walk
- Momentum 94.7 Cycle Challenge --%>
Please contact Monica at monica@goodiebag.co.za or 021 761 3355 for more information.
For our latest news, follow us on Facebook and Twitter.
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Corporate Social Investment is the backbone to MCM’s Goodie Bag service. We ensure that not only do companies and event participants benefit from brand exposure and product trial, but they are also supporting local non-profit organisations. More...
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<%-- --------------- SURVEYS --------------------------------- --%> Surveys
Participants in some events are encouraged to give feedback on the samples they find in their Goodie Bags by completing a short survey, which can be found on this web site. More...
<%-- ------------------- LUCKY DRAW WINNERS ---------------------------
Cape Argus Pick n Pay Cycle Tour 2011
Online Survey Lucky Draw Winner
Thank you to everyone who completed our online survey and congratulations to Colin Brown, the lucky winner of a 2-hour trip on the Esperance.
--%> <%-- -------------SURVEY NOW OPEN! --------------------------------- --%> <%--The Old Mutual Two Oceans Marathon Survey is now OPEN!
The Cape Argus Pick n Pay Cycle Tour Survey is OPEN! Click on the logo below...
Amazing Lucky Draw prize! A 2-hour private charter aboard the Esperance for you and 34 of your friends to the value of R8300.
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Luck Draw! Complete our online survey and stand a chance to win a fantastic gift hamper.
Coming soon...
Loerie Awards...
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Apartment in Antibes
Short-term rent, suitable accomodation for the Tour de France
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Development, hosting and email services --%>
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We provide Goodie Bags for all the major sporting events in the country, particularly those in which large numbers of participants are expected to partake. Below is a selection of some of the major sporting events that we provide Goodie Bags for.
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For a list of all our events, click here.
