Goodie Bags for the Gauteng based events are packed by Services for the Blind, this organisation was established in 1945 as the Transvaal Colour and Indian Blind Association. In 1955 it was then split and renamed Services for the Blind and Visually Handicapped and The Transvaal Indian Blind Association.
Monica Childs Marketing based in Cape Town, has been the sole distributor of the Goodie Bag at sixteen major national sporting events for 18 years. We offer retail and FMCG marketing companies a unique vehicle to launch and promote products.
We have distributed into the hands of the consumer just over 3.5 million Goodie Bags with a retail value of R 608 million.
The Goodie Bag is a Life Style Pack aimed at the general consumer. It is a highly-targeted and cost-effective vehicle for exposing products to a specific demographic market segment. By trialing product samples and promotional material and placing them directly into the hands of a captive audience, we enhance the call to purchase and alleviate the stress of decision making and risk of making a wrong choice. It is a sampling platform that enables the FMCG industry to reach the general consumer.
Is the backbone to MCM’s Goodie Bag service. We ensure that not only do companies and event participants benefit from brand exposure and product trial, but they are also supporting local non-profit organisations.
Goodie Bags for Cape Town based events are packed by Alta Du Toit After-Care, a facility focussing on the needs of intellectually disabled adults, who may be multi-disabled. For Johannesburg events, we work with Services for the Blind, who run extensive training programs in skills of daily living, mobility, Braille and entrepreneurial development.
Corporate Responsibility Investment program
